Storytelling that generates results. Every benefit announcement message we create aids our client's stories with a focus on RECRUITING and RETENTION. Benefit messaging is all about hyper-personalization which is why we conduct a full "Digital Needs Assessment" to determine what types of deliverables are needed to throughout the enrollment cycle as well as throughout the year...
This is a sample pre-enrollment video for a sample company ("Your Company"). You will how we weave in the employer's message of empathy, caring and how the new benefits will make a difference in their employee's lives. Products are presented at a high level. It's high level (not instructional) and would include actual photos of the client, logo, fonts, colors, etc.
This is a sample instructional video for an 800-life rural grocery store chain in Alaska. Many of their employees are young a live in rural areas with poor bandwidth. The client is replacing their current voluntary carrier, moving to a virtual solution while also improving the coverage, lowering the rates, providing "guarantee issue". In 3 minutes, we explain the entire enrollment process and can be sent via text, e-mail, social media and viewable 24/7.
This is a sample postcard that goes with the theme of happy workers. On the back, it has the landing page URL as well as a QR code to go to the site.
Instagram posts as well as Instagram short video reels can be highly effective as 72% of Instagram users take action after watching a video
Flyers are easy to create with the same "theme" as all of the other deliverable. It can be used not only as an attachment to e-mail but as a PDF on a custom landing page
500 million Americans watch Facebook videos every day. Not only do we want more video content, 40% of Americans want more "instructional" videos.
This is an example of my generic website with custom landing pages (click on "your company" tab)
Sample "Alaska" theme website with custom landing pages (click on the "your company" tab)
Sample website built for large PEO (photos aren't super sharp - pulled from the web), focusing on education
Critical Illness benefit highlights the need, guarantee issue as well as sample premiums. Not to replace the "training video" - it's designed to attract attention to ensure employees sign up for a webinar.
This is an example of a Short-Term Disability short-term disability program. Highlighting guarantee issue, who might be interested in the benefit, approximate cost and encourage signing up for webinar.